Defining Project Scope & Avoiding Double Work

Defining Project Scope & Avoiding Double Work Essential First Steps When doing business, the most important step before beginning a project is to come to an agreement between you and your client. This should always be done in writing and confirmed by both...

Why and How To Save For Web

Why and How to Save for Web We Creative Types have to share our artwork somehow and most times we will be sharing it on the web. However, we run across the dilemma of needing high-quality images of our artwork, but also needing to keep our websites lightweight and...

Begin With Type

Importance of Type Most great communications will have this in common WORDS! Printed words are almost always the end result of a designer or typographers type selection. It doesn’t matter if the words are English, Spanish, Nigerian or Russian, printed written...

Bring In The Traditional

Bring In The Traditional Today we rely heavily on technology for almost every aspect of design. We use it to create patterns, textures, representations of sea, sky, and more. But what happens when that perfect texture just can’t be recreated, or better yet,...

Composition – Rule of Thirds

Lets talk about composition. Composition is defined as the placement or arrangement of visual elements in a work of art. This means that its about how you layout and size the elements next to each other on your art board, canvas, page or frame. Composition can also be...