Ralphs is getting Greener Campaign

Graphic / Motion Design

Motion Design / Infographic

Project Overview

Motion Graphic designed to inform shoppers that store printed ads will no longer be available and coupons will be continued via the new online app. Project success required a multi-layered approach including displaying this information in-store while interacting with customers and instructing them on how to sign up for the app.

Problem Solving/Highlights

• Using 3D layers, showed Enrollment Form being perforated and torn from tri-fold brochure
• Visually communicated the value of saving space in your mailbox by using online options

Project Breakdown

• Motion Designed in Adobe After Effects CC
• Assets designed in Illustrator

In-Store Application

Ralphs Getting Greener Collection